Aspire was responsible for the Formula 1 event at the circuit in November 2009 which included secondary hospitality outside the famous Paddock Club which totalled 27,000 customers across three large grandstands and all public catering for in excess of 100,000 ticket holders who attended the event and the four concerts that included Beyonce and Kings of Leon. Aspire have been sponsored by the prestigious Al Bawardi organisation in Abu Dhabi and are looking at other opportunites across the Middle East that fit with its strategy of high quality at prestigious events.